Everyone is looking at the keywords of the year: COVID-19, containment, CORONAVIRUS, quarantine, ICU, R-0, decontamination, de-escalation, globalisation, masks, Wuhan, test, PCR, vaccine, …

Trends of all kinds have been saturated, and with no possibility of incorporating anything else, probably because everything else has been paralyzed. But with the same force that arrived we will leave, and the words of the future will be an avalanche of information from multisectors that nothing will be able to get trending topic, because every little there will be a different new news, about something that is reactivated, or …

Therefore begins a new business concept, agile, that wants to give service and that does not complain about the few sales, but promotes those sales. Businesses that see opportunities. We are seeing concepts like reinventing themselves, copying what other sectors do, preparing with systems, improving customer confidence. All these changes require bold managers, committed to the business. It is not a time of passivity to look for culprits (in my profitability), it is time to study the situation and be very quick in the changes.

When we hear that more than 60,000 bars will close there are 2 types of readings. Those of the businessman who sees himself in one of those bars that are closing, and the one who sees less competition and more opportunities. Which one are you?

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