75% of Spanish online retail sales correspond to 300 e-commerces
The impact of the coronavirus in Spain will leave scars on most people and will change the way they work, think, interact… Teleworking and confinement in recent months has seen internet shopping grow exponentially.
After the impact of the Covid-19, Large companies have strengthened their digital business and small companies are jumping on the bandwagon of total digitalisation if they want to survive. 75% of retailonline sales in Spain are in the hands of only 300 e-commerces. Amazon, Aliexpress, El Corte Inglés, Carrefour and Ikea are at the top of the Top 5, according to eShow Magazine’s ranking. Supermarkets and online food shops, such as wine e-commerce, coffee shops, health food shops and sports supplement shops rank well in terms of conversion rates.
However, 78% of Spanish SMEs and self-employed workers still do not have a website
It is clear that e-commerce has become a complement to retail distribution in physical shops and improves the consumer experience. But the reality is that there is still a long way to go. 78% of Spanish SMEs and freelancers still do not have a website and this gap is being a problem for many of them in the midst of the crisis, which calls for faster digitalisation of businesses, according to a study carried out by GoDaddy, which also highlights an entry barrier due to the “lack of awareness among entrepreneurs of how easy it can be to create a website”.
E-commerce sales grew by 55% during the first two months of the lockdown. The decline in categories such as fashion and footwear (-69%) or pets (-22%) was offset by growth in sales of sports (+191%), furniture (+135%), gardening (+130%) and pharmaceuticals (+26%).
What needs to be done?
Create a digitalised sales diversification environment. online shop, order sales, commercial. We must find a way to achieve sales.